Our Team

Cindy Phillips
Cindy Phillips
Cindy is a mother of two and former competitive beach volleyball player.  She is also a successful entrepreneur with more than 15 years of coaching experience.   After founding one of the nation’s first juniors beach volleyball clubs, USA Volleyball presented Cindy with the “Earnest Langford Pioneer Award” for her initiative and contribution to to youth volleyball. Cindy serves as the President and Co-Founder of EFF, and hopes to further spread opportunity and commitment to health, fitness and wellness for youth of all backgrounds. According to Cindy, “Growing up in a single-parent home in a small town, I had very little exposure and resources when it came to sports and wellness. Upon discovering sports at the age of 16, however, my life became altered forever. I truly believe providing more children the chance to be involved in sports and wellness activities will change and perhaps even save lives. “
“What we do for ourselves dies with us, what we do for others and the world remains and is immortal”
~Albert Pine


Than Merrill
Than is a successful CEO and former NFL player who is still a very active and competitive athlete with a passion for sports and health.  From his Pro Football career, to his incredible success in the real estate and information marketing arenas, to his hit TV show Flip This House – Than’s successes are abounding. So many of his achievements, Than attributes to his early involvement in sports and athletic programs, which is why he feels so passionate about making sure children have every opportunity to lead active and healthy lives.
Jolene O’Toole
Event Manager
Jolene has been working with EFF for almost 2 years and plays a very big part in the success of our events.  From our extravagant Gala to our sport goods drives, Jolene loves to be involved in every aspect, and she has already make a huge impact.  She is an avid baseball player and believes in the positive impact that sports can have on the lives of children.
Peter Jonnes
Public Relations Manager
Peter manages the public relations and digital presence for EFF.  An entrepreneur with three successful web businesses under his belt, he has combined his passion for business and sports to join EFF.  An avid fan of sports, he has participated in many sports from a young age including playing high school baseball and coaching little league baseball for many years.  He firmly believes in the benefits of youth sports and keeping kids active and healthy.